Pack your pixel skis and head for the mountains in Toyota's exciting retro themed game that's taking drivers on an 8bit road trip!
Connecting with a new era of drivers through a vintage style, Toyota invited audiences to test drive their 2024 vehicles in a classic arcade driving game. Players jumped behind the pixel wheel to collect tokens, avoid potholes and reach one of three destinations with the most points to land a spot on Toyota's coveted leaderboard.
Capturing the distinct look of an 8bit video game, while retaining the detail of craftsmanship that goes into a Toyota vehicle, wasn’t going to be an easy Sunday drive. Each selectable car needed to retain enough fidelity in the graphics to provide a true representation of the actual models sold in Toyota dealerships, as well the available color options for each. To top it all off, an accessory would be fixed to the roof of the player's car based on the final destination chosen. All of these criteria needed to be built into the game before our wheels even hit the asphalt.
