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Turning ballers into bobblers

CarMax calls on all Phoenix ballers to take part in a digital event that’s turning heads, and bobbling them!

In partnership with Phoenix NBA and WNBA teams, the Suns and Mercury, CarMmax sought to make a big impression with fans at the Footprint Center. Located on the 2nd level concourse, audiences attending games could enjoy an exclusive AI experience before tip off and take home a collectible like no other. 14Ffour stepped onto the court ready to set up the shot for CarMmax and scoop up all of the (talking) points at each game.

The Challenge

Greats of the game have been immortalized in every way from trading cards to jerseys, but what could be more fun than collectable bobbleheads? Recognizing the love fans have for these figurines, CarMax wanted to bring an exciting new twist by providing ticket holders the opportunity to create their very own. Each unique bobbler would need to be digitally created to accommodate the high foot traffic and maximize engagement. It also meant that the final output would need to render fast…, we’re talking Devin Booker fast. Still seems too easy? How about making every bobblehead resemble its owner through AI facial scanning - now that’s a trick shot.