Standing around in long lines is nobody's idea of fun. But snowball fights and sledding yetis - now that's what we call holiday magic!
Customers across the nation enjoyed an experience like no other during the holiday season, with a retail retreat throughout AT&T stores in the form of an AR winter wonderland. With the help of a festive cast of characters and exciting games, 14Four created multiple experiences that pulled shoppers from the lull of long lines and into a network of joy!
With thousands of unique stores across the country, creating a consistent experience for all AT&T customers, regardless of their local store’s floor plan, was crucial. Points of entry, the types of mini-games, building a shareable experience –- all these factors needed to be considered before exploring the exciting methods that could be introduced through augmented reality.
Bringing this project to life required 14Four to create an entertaining world, filled with imaginative characters, for AT&T shoppers to step into. Characters with mischievous personalities and amusing interactions delighted customers every step of the way through their journey, as each mini-game was another part of a larger, enchanting story. Our goal became clear – create connected experiences within stores to lead to a connected experience across stores.
