Always mission ready, 14Four jumped into action when the Chick Fil-A cows alerted the nation with code moo!
Diners across the country were called upon by Daisy, Sarge and Carrots to aid them in mischief and fun as they spread their message of self preservation against their pesky nemesis, Circus Burger. With web-based AR and delightful 3D animation, 14Four supported the trio and their campaign to convince others it's time to ditch the burgers and “eat mor chikn!”
Since its first appearance in 1995, the "Eat Mor Chikn!" campaign has had a huge impact on the Chick Fil-A brand, as have the cows that deliver it. With their latest mission, audiences could get in on the fun by participating through web based AR that would see the cows take down food trucks, burger stands and vending machines around the US. This required modeling for props in various animated scenes, as well as the full Chick Fil-A gang. As no two cows share the same spots, Daisy, Sarge and Carrots would each need to be optimized for web to share their unique personalities as featured throughout TV ads.
