Known for their classic crunchy fish sticks, Gorton's Seafood continues to keep things fresh with a fun new social filter.
From their humble beginnings on the shores of Gloucester, Gorton's has become a familiar favorite, serving up delicious seafood across the nation. For their next great voyage, the brand sought out the help of Connelly Partners and 14Four to bring audiences on Instagram and TikTok a gamified video filter that was set to make a splash.
Developing this interactive filter required a low level of difficulty with maximum joy for audiences, providing high engagement with the brand throughout. As Instagram and TikTok offer short format experiences, the filter needed to capture messaging and visuals that would respond in real time to the users movements. Pairing this with the crisp quality of Gorton's Seafood being accurately represented on screen, the journey called upon a fearless crew of creatives to get the job done. For 14Four, these were charted waters and we felt confident in creating a cohesive experience across both social platforms.
