We’re always looking to explore the full potential of digital, so we took the original concept and pushed it further by creating the bobbleheads in 3D, with multiple sculpted poses and customizable features. The goal? For users to snap a selfie and see it instantly converted to a 3D bobblehead they could customize with poses, jerseys/colors, and facial expressions. The experience needed to be available to children as well, so data collection best practices were non-negotiable.

We deployed the latest AI tech to ensure that from the physical booth at the MLB All-Star game to users’ personal cell phones, the entire experience was fun, engaging, and easy-to-do. And because the experience was also going to go live in London during the MLB Home Run Derby, we made sure everything was set up to function globally.