The rich taste of drylands

Wine connoisseurs can pour over the beauty of Drylands' new website that pays homage to one of Marlborough's legacy vineyards

First founded in 1980, Drylands Wine has produced one of the most prolific Sauvignon Blanc wines to be grown in New Zealand. With each bottle made capturing the story of its humble origins in Marlborough, this historic vineyard has continued to retain a high quality standard across its product and brand across stores worldwide. Tasked with the responsibility of sharing such an exceptional legacy, 14Four sought to elevate Dryland’s digital presence to mirror the product’s stature and enrich the experience for online consumers for years to come.

The Challenge

With the Sauvignon Blanc market becoming highly saturated and competitor brands rivaling to be consumers number one choice, Drylands knew that they could rely on the premium taste of their wine to stand above the crowd. In order to share their distinct flavor, found only by harvesting from the sun-scorched terrain of Marlborough, Drylands needed a website that could deliver the story behind their incredible product and the people who produce it in a way that formed a stronger connection with their audience.

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