State Farm Safe Driving

The Marketing Arm


Interactive Installation

14Four loves video games. So do teenagers. But teenagers can also be scary drivers. So when the The Marketing Arm asked us to help create an arcade-style driving game for State Farm, to promote teen driving safety, we jumped into the driver’s seat (see what we did there?). The game features three HD monitors, and cockpit/driving pod. It was part of the State Farm booth at the largest Auto Shows in the country (Detroit, LA, Chicago etc). The game was created using Unreal Engine 4, 3DSMax, and play’s like a timed obstacle course. We hope teenagers had fun playing it, and that we made the roads a little safer in the process.