Pepsi

Mekanism

   

Superbowl Halftime Show

For its most prominent ad of the year, Pepsi and Mekanism challenged 14Four with a difficult task: create a fan-made halftime intro to Beyonce’s halftime show with production values worthy of the show and the Super Bowl. 14Four created a technique that uses multiple frames of photography which all have one consistent object or focal point. For instance, hundreds of photos come from all over the country with different backgrounds, but they have a Pepsi can in the middle. The eye can easily focus on the consistent Pepsi cans while hundreds of photos animate by.