Choose Your Swolemate

The Marketing Arm


UX & Development

We partnered with The Marketing Arm on UX and development for Body Fortress. The site allows users to vote between two flavors, Spicy and Sweet, that will eventually be available in stores. The site shows real-time voting percentages for each flavor, a recommendation quiz suggesting users to vote for a certain flavor based on their results as well as a social feed which includes hashtags for Spicy and Sweet. The build included a responsive site, a tablet and TV monitor experience that was broadcast at Body Fortress booth at the Arnold in Las Vegas for users to vote on-site. 14Four provided UX in addition to frontend and backend development for the build. Here’s your chance to pump up!