Doritos Batman V Superman

The Marketing Arm


Website Development & Design

Look, up in the sky. It¹s a bird. It¹s a plane. It's a tortilla chip. Actually, it¹s none of those things. It¹s the website we built with TMA to promote a small indie movie, Batman V Superman, and their cross-promotion with Doritos. The site supports a 360 degree program with POS, thematic packaging, media, and all sorts of digital. The idea is all about "choosing your side" where people need to side with either Superman or Batman. Participants use codes printed on their Doritos bags to enter the promotion and win a variety of prizes. We did all the design and development, but our office is still split between Ben Affleck and Henry Cavil.