ALS Ice Bucket Challenge

TBWA / Chiat / Day


Website Development

2014 inspired thousands of Ice Bucket Challenges and over $200 million dollars raised for the ALS Foundation. This year the challenge is back and will continue to be present every August until there’s a cure. Partnering with TBWA/Chiat/Day out of New York, 14Four built a new support site for the challenge that pulls in popular videos, shows state vs state challenges on an interactive map, and encourages uses to start their own challenge.